OVERVIEW
A promotional campaign for the Microbiome and Genomics Lab.
CONTEXT
For our Senior Project class, my team and I were tasked with promoting the Microbiome and Genomics Lab, a research facility dedicated to investigating the diversity and function of microbiomes associated with plants and soil. We decided to build a comprehensive promotional campaign that included producing a website, promotional video and designing a logo to represent the lab and its research effectively.
PROGRAMS
Adobe Creative Suite | Procreate | Canva
ROLE
Logo Design
Video Editing
Animation
Storyboard
TEAM
Yasmine Grant
Lance Dones
Hector Orellana
Hridi Hasan
DURATION
1 month
01
About
Objectives
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Increase Awareness: Promote the professor and their research in the Microbiome and Genomics Lab.
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Engage Audience: Create engaging content to capture the interest of students, researchers, and potential collaborators.
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Brand Representation: Design a logo that embodies the essence of the lab’s research while aligning with the University of Houston's branding.
02
Logo
Logo Design
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Concept Development: I started by sketching initial ideas in Procreate, aiming to combine a DNA strand with elements of a leaf to symbolize the lab's focus on microbiomes in plant and soil.
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Color Scheme: Used the University of Houston’s branding colors to ensure consistency and recognition.
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Final Design: Refined the sketches and built the final logo in Adobe Illustrator, resulting in a design that visually represents the lab’s research theme.
02
Promotional Video
Video Creation Process
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Storyboarding: Created an intricate storyboard, including a detailed script and animation instructions, to outline the promotional video’s narrative.
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Direction and Production: Directed the video under a tight timeframe, ensuring all elements were cohesive and engaging.
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Editing and Animation: Edited and animated the video using Adobe Premiere, making critical edits with less than 12 hours' notice to meet deadlines.
03
Conclusion
The promotional campaign for the Microbiome and Genomics Lab demonstrated my ability to blend creativity with technical skills to effectively promote academic research. From designing a meaningful logo to directing and animating a compelling video, this project highlights my capacity to manage complex tasks, delegate effectively, and deliver high-quality results under tight deadlines.
Results and Impact
Increased Visibility: Successfully raised awareness about the Microbiome and Genomics Lab, attracting interest from students and researchers.
Positive Feedback: Received positive feedback for the logo design and the promotional video, highlighting the quality and creativity of the work.
Enhanced Engagement: The comprehensive promotional campaign effectively engaged the target audience, fostering greater interest in the lab’s research.
Key Learnings
Delegation: Learned how to effectively delegate tasks within the group to maximize efficiency and productivity.
Time Management: Gained experience in managing tight deadlines and making quick, effective changes under pressure.
Content Simplification: Conducted thorough research to ensure the scientific content was accurate and easy to understand for a broad audience.